One of the strengths inherent in the use of the BCG business portfolio analysis is that it
A) is based solely on company perception rather than actual data.
B) considers all factors that might impact an SBU's value to an organization.
C) acts as a strong motivational tool for employees in SBUs that have been labeled "dogs" or "question marks."
D) forces a firm to place each of its SBUs in the growth-share matrix, which in turn suggests which SBUs will be cash producers or cash users in the future.
E) identifies specific marketing strategies and marketing tactics on how to solve SBU shortcomings.
Correct Answer:
Verified
Q210: If Ben & Jerry's sold more units
Q211: The marketing strategy to sell current products
Q212: The marketing strategy of selling new products
Q213: If sales revenues for Starbucks VIA Instant
Q214: Apple's iPod sold more than 50 million
Q216: When using a _ strategy, there is
Q217: Apple launched the iPhone in 2007, had
Q218: A marketing strategy to increase sales of
Q219: Product development refers to the marketing strategy
Q220: Diversification analysis refers to
A) a technique that
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