Which of the following statements is most accurate?
A) Some companies use mobile marketing to reach geographic concentrations of ethnic groups on their smartphones or tablet devices.
B) Most consumer packaged good firms have now moved their advertising accounts from multicultural agencies to their own in-house advertising agencies to realize greater marketing efficiencies.
C) Many companies have failed to encourage their advertising agencies to develop "total market" messages that reach all ethnic groups.
D) Since racial and ethnic groups tend to be equally dispersed throughout the U.S. ,multicultural marketing programs need not be developed.
E) Due to the "melting pot" effect,racial and ethnic groups in the U.S.tend to have very similar attitudes,communication preferences,and lifestyles,which means that they will respond similarly to advertising messages.
Correct Answer:
Verified
Q66: Exurbs are
A) statistical areas of at least
Q76: A statistical area that has at least
Q85: Multicultural marketing refers to combinations of the
Q116: All of the following statements are true
Q117: If a metropolitan statistical area contains a
Q119: Adjacent metropolitan statistical areas and micropolitan statistical
Q123: By 2015,which racial or ethnic group will
Q124: By 2030,which racial or ethnic group will
Q125: There have been significant cultural changes in
Q126: Which of the following statements is most
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents