Which of the following statements is most accurate?
A)Racial and ethnic groups are equally dispersed throughout the U.S.
B)Racial and ethnic groups do not respond to multicultural marketing programs since they are similar to Caucasians in terms of their attitudes and behaviors.
C)Organizations that target racial and ethnic groups tend to separate their multicultural marketing efforts from their regional marketing activities.
D)Racial and ethnic groups tend to be concentrated in various geographic regions in the U.S.
E)Due to the "melting pot" effect,racial and ethnic groups in the U.S.tend to have very similar attitudes,communication preferences,and lifestyles because they have been effectively assimilated within the population.

Question

Quizplus · Accepted Answer

Racial and ethnic groups tend to be concentrated in various geographic regions in the U.S. For example, Hispanic/Latino populations are concentrated in the Southwest and Florida, while African Americans are concentrated in the Southeast. Understanding the geographic distribution of these groups is important for effective multicultural marketing.

Which of the Following Statements Is Most Accurate