Rackspace U.S.Inc.is a web hosting company.That means that if you want to have a website,you could buy not only Internet space from it but also technical support and design services.When its ad tells you that its users consider Rackspace "the risk-free host because it offers dedicated and helpful support any time day or night," you know that Rackspace is most likely trying to do which of the following?
A)identify its core values
B)reduce new buyers' cognitive dissonance
C)increase new buyers' cognitive dissonance
D)produce a consideration set
E)evoke problem recognition

Question

Quizplus · Accepted Answer

Rackspace is trying to reduce new buyers' cognitive dissonance by reassuring them that they will receive dedicated and helpful support anytime they need it, thus reducing any doubts or concerns they may have about using their services.