Customer satisfaction is an important focus for marketers because
A)marketing research is an expensive proposition;the fewer times it needs to be done,the better off the company is.
B)the financial value of a satisfied,loyal customer over time can be significant.
C)consumers are unable to assess it by themselves.
D)attracting new customers is easier than keeping old ones.
E)a 50 percent improvement in customer retention can increase a company's profits by 5 percent.

Question

Quizplus · Accepted Answer

A satisfied, loyal customer is likely to continue purchasing from the company, resulting in increased revenue and profits over time. Additionally, satisfied customers are more likely to provide positive word-of-mouth recommendations and referrals to others, further benefiting the company.

Customer Satisfaction Is an Important Focus for Marketers Because