Which of the following possible characteristics of consumer buying is LEAST LIKELY to enter into an organizational buying decision?
A)comparison of product performance with expectations
B)purchase decisions based on the highest overall evaluation
C)alternatives evaluated on important criteria
D)information gathered from internal and external searches
E)problem recognition triggered by self-actualization motives

Question

Quizplus · Accepted Answer

Organizational buying decisions are usually based on the needs and requirements of the organization, rather than the self-actualization motives of an individual. The other characteristics listed are more likely to enter into organizational buying decisions.

Which of the Following Possible Characteristics of Consumer Buying Is