Question 1

Global companies have five strategies for matching products and their promotion efforts to global markets.According to Figure 7-6 above,"C" refers to which type of strategy?
A)product extension strategy
B)product adaptation strategy
C)dual adaptation strategy
D)product invention strategy
E)communication adaptation strategy

Accepted Answer

The answer of Global companies have five strategies for matching...

Question 2

KFC in Japan altered the sweetness of its coleslaw to appeal to Japanese tastes.This is an example of which type of global marketing product/promotion strategy?
A)product extension
B)product adaptation
C)product customization
D)product invention
E)product integration

Accepted Answer

KFC in Japan altered the sweetness of its coleslaw to appeal to Japanese tastes, which is an adaptation to the local market. Product extension involves selling the same product in different countries without any modifications, product customization involves altering the product to fit individual customer's needs, product invention involves creating entirely new products, and product integration involves combining different products or services together.

Question 3

Global companies have five strategies for matching products and their promotion efforts to global markets.Designing a product to serve the unmet needs of a foreign nation is which type of global marketing product/promotion strategy?
A)product extension
B)product customization
C)product adaptation
D)product invention
E)product integration

Accepted Answer

Product invention involves creating a new product to meet the specific needs of a foreign market that are not currently being met.

Question 4

As a general rule,__________ seems to work best when the consumer target market for the product is alike across countries and cultures-that is,consumers share the same desires,needs,and use for the product.
A)product adaptation
B)product extension
C)product integration
D)product invention
E)product customization

Accepted Answer

Product extension is the strategy of selling the same product in different countries without any changes. It works well when the consumer target market is similar across countries and cultures. This strategy allows the company to benefit from economies of scale and reduce costs of production and marketing. The product extension strategy is commonly used for products like soft drinks, fast food, and consumer electronics, where the consumer needs and desires are similar across different regions.

Question 5

Global companies have five strategies for matching products and their promotion efforts to global markets.Changing a product in some way to make it more appropriate for a country's climate or preferences is an example of which type of global marketing product/promotion strategy?
A)product extension
B)product customization
C)product adaptation
D)product invention
E)product integration

Accepted Answer

Product adaptation involves modifying a product to better fit the needs and preferences of consumers in a particular country or region. This may involve changing the features, design, packaging, or even the name of the product to appeal to local tastes and preferences. Adapting a product to a country's climate or cultural values is a common strategy used by global companies to increase their acceptance and appeal in foreign markets.

Question 6

Global companies have five strategies for matching products and their promotion efforts to global markets.According to Figure 7-6 above,"B" refers to which type of strategy?
A)product extension strategy
B)communication adaptation strategy
C)product adaptation strategy
D)dual adaptation strategy
E)product invention strategy

Accepted Answer

The answer of Global companies have five strategies for matching...

Question 7

Global companies have five strategies for matching products and their promotion efforts to global markets.According to Figure 7-6 above,"D" refers to which type of strategy?
A)product extension strategy
B)product adaptation strategy
C)dual adaptation strategy
D)product invention strategy
E)communication adaptation strategy

Accepted Answer

The answer of Global companies have five strategies for matching...

Question 8

Both Honda and Toyota have plants in the United States that use American labor.This example is an illustration of Honda and Toyota practicing
A)direct exporting.
B)direct investment.
C)joint venture.
D)licensing.
E)indirect exporting.

Accepted Answer

Direct investment refers to the establishment of a foreign-owned company or facility for production, distribution, or other business activities in a foreign country. Both Honda and Toyota have plants in the United States that use American labor, which illustrates their direct investment in the US market.

Question 9

GlaxoSmithKline plc.of Great Britain makes Breathe-Right nasal strips.It sells the same product in many countries because customers all over the world will use them in the same way.This is an example of which type of global marketing product/promotion strategy?
A)product customization
B)product extension
C)product adaptation
D)product invention
E)product integration

Accepted Answer

Product extension involves selling the same product in multiple markets without any significant modifications. Since GlaxoSmithKline is selling the same Breathe-Right nasal strips in many countries, it is an example of product extension strategy.

Question 10

Nescafé coffee is marketed using different coffee blends and promotional campaigns to match consumer preferences in different countries.For example,Nescafé generally emphasizes the taste,aroma,and warmth of shared moments in its advertising around the world.However,in Thailand,Nescafé is advertised as a way to relax from the pressures of daily life.This is an example of which type of global marketing product/promotion strategy?
A)product extension
B)product customization
C)product adaptation
D)dual adaptation
E)dual integration

Accepted Answer

This is an example of dual adaptation, where both the product and the promotional strategy are adapted to suit local preferences and cultural differences.

Question 11

One disadvantage of direct investment when entering a new global market is that
A)intermediaries have the potential to harm the brand.
B)the firm entering the foreign market must pay royalties to the government.
C)the company forgoes control over its product.
D)the financial commitments involved.
E)this method is likely to provide the fewest cost savings relative to the other global market-entry options.

Accepted Answer

Direct investment involves significant financial commitments, including establishing a physical presence in the foreign market, investing in infrastructure and employees, and potentially acquiring local companies. These costs can be substantial and may leave the company vulnerable if the venture is not successful.

Question 12

Coca-Cola,Gillette razors,and Wrigley's gum are selling virtually the same product in many countries.This is an example of which type of global marketing product/promotion strategy?
A)product customization
B)product adaptation
C)product extension
D)product integration
E)product invention

Accepted Answer

This is an example of product extension, where the same product is sold in multiple countries without significant changes.

Question 13

Global companies have five strategies for matching products and their promotion efforts to global markets.According to Figure 7-6 above,"E" refers to which type of strategy?
A)product extension strategy
B)product adaptation strategy
C)dual adaptation strategy
D)product invention strategy
E)communication adaptation strategy

Accepted Answer

The answer of Global companies have five strategies for matching...

Question 14

Global companies have five strategies for matching products and their promotion efforts to global markets.The strategy of selling virtually the same product in other countries is referred to as
A)product adaptation.
B)product invention.
C)brand adaptation.
D)product extension.
E)product integration.

Accepted Answer

The strategy of selling virtually the same product in other countries, with only minor modifications, is referred to as product extension. This allows companies to leverage economies of scale in production and marketing while minimizing the need for costly product adaptations.

Question 15

KFC has added many offerings to its menus in China to appeal to local tastes,including the "Dragon Twister," which is a chicken wrap with Peking-duck sauce.This is an example of which type of global marketing product/promotion strategy?
A)product extension
B)product customization
C)product adaptation
D)product invention
E)product integration

Accepted Answer

The answer of KFC has added many offerings to its...

Question 16

Frito-Lay produces and markets potato chips in Russia that have seafood flavor.This is an example of which type of global marketing product/promotion strategy?
A)product adaptation
B)product integration
C)product invention
D)product customization
E)product extension

Accepted Answer

Frito-Lay is adapting their product to fit the local preferences of the Russian market by offering a seafood flavor, which may be popular in the region. This is an example of product adaptation, or modifying and adjusting a product to meet the specific needs or preferences of a local market.

Question 17

Global companies have five strategies for matching products and their promotion efforts to global markets.According to Figure 7-6 above,"A" refers to which type of strategy?
A)product extension strategy
B)communication adaptation strategy
C)product adaptation strategy
D)dual adaptation strategy
E)product invention strategy

Accepted Answer

"A" in Figure 7-6 represents the product extension strategy, where companies offer the same product in multiple markets with standardized promotion efforts.

Question 18

Changing a product in some way to make it more appropriate for a country's climate or preferences is an example of which type of global marketing product/promotion strategy?
A)product extension
B)product customization
C)product invention
D)product integration
E)product adaptation

Accepted Answer

Product adaptation involves modifying a product to meet the needs and preferences of a particular market. This can include adapting the product to better suit the climate or local taste preferences.

Question 19

Even though Exxon adapts its gasoline blends for different countries based on climate,the promotion message is unchanged.The wording of that slogan is "__________."
A)Put a Tiger in Your Tank
B)Put the Pedal to the Metal
C)Buy American Fuel
D)Keep America Driving
E)Power to the Pistons

Accepted Answer

The wording of the slogan "Put a Tiger in Your Tank" has remained the same even though Exxon adapts gasoline blends for different countries based on climate.

Question 20

Yum! Brands,the parent company of KFC,has pursued an aggressive growth strategy in China.There are now than 3,700 restaurants in 650 Chinese cities,and KFC has a 40% market share of the entire fast-food industry there.Yum! Brands China owns and directly manages about 90% of its Chinese stores,so it appears that the company prefers __________ in this market.
A)licensing
B)local assembly
C)a joint venture
D)direct investment
E)local manufacturing

Accepted Answer

Yum! Brands China owns and directly manages about 90% of its Chinese stores, indicating that they prefer direct investment in the market.

Quiz 7: Understanding and Reaching Global Consumers and Markets

Global companies have five strategies for matching products and their promotion efforts to global markets.According to Figure 7-6 above,"C" refers to which type of strategy?

KFC in Japan altered the sweetness of its coleslaw to appeal to Japanese tastes.This is an example of which type of global marketing product/promotion strategy?

Global companies have five strategies for matching products and their promotion efforts to global markets.Designing a product to serve the unmet needs of a foreign nation is which type of global marketing product/promotion strategy?

As a general rule,__________ seems to work best when the consumer target market for the product is alike across countries and cultures-that is,consumers share the same desires,needs,and use for the product.

Global companies have five strategies for matching products and their promotion efforts to global markets.Changing a product in some way to make it more appropriate for a country's climate or preferences is an example of which type of global marketing product/promotion strategy?

Global companies have five strategies for matching products and their promotion efforts to global markets.According to Figure 7-6 above,"B" refers to which type of strategy?

Global companies have five strategies for matching products and their promotion efforts to global markets.According to Figure 7-6 above,"D" refers to which type of strategy?

Both Honda and Toyota have plants in the United States that use American labor.This example is an illustration of Honda and Toyota practicing

GlaxoSmithKline plc.of Great Britain makes Breathe-Right nasal strips.It sells the same product in many countries because customers all over the world will use them in the same way.This is an example of which type of global marketing product/promotion strategy?

One disadvantage of direct investment when entering a new global market is that

Coca-Cola,Gillette razors,and Wrigley's gum are selling virtually the same product in many countries.This is an example of which type of global marketing product/promotion strategy?

Global companies have five strategies for matching products and their promotion efforts to global markets.According to Figure 7-6 above,"E" refers to which type of strategy?

Global companies have five strategies for matching products and their promotion efforts to global markets.The strategy of selling virtually the same product in other countries is referred to as

KFC has added many offerings to its menus in China to appeal to local tastes,including the "Dragon Twister," which is a chicken wrap with Peking-duck sauce.This is an example of which type of global marketing product/promotion strategy?

Frito-Lay produces and markets potato chips in Russia that have seafood flavor.This is an example of which type of global marketing product/promotion strategy?

Global companies have five strategies for matching products and their promotion efforts to global markets.According to Figure 7-6 above,"A" refers to which type of strategy?

Changing a product in some way to make it more appropriate for a country's climate or preferences is an example of which type of global marketing product/promotion strategy?

Even though Exxon adapts its gasoline blends for different countries based on climate,the promotion message is unchanged.The wording of that slogan is "__________."