The strategy used by firms that have as many different product variations,brand names,and advertising programs as countries in which they do business is referred to as a(n)
A)ethnocentric strategy.
B)transnational marketing strategy.
C)global marketing strategy.
D)multidomestic marketing strategy.
E)multimarket strategy.

Question

Quizplus · Accepted Answer

The strategy of having many different product variations, brand names, and advertising programs as countries in which they do business is called a multidomestic marketing strategy. This approach allows firms to tailor their products and marketing to the specific needs of each country or region in which they operate. This is also known as a decentralized approach, as decision-making is often delegated to local teams in each country.

The Strategy Used by Firms That Have as Many Different