In terms of the global marketplace,there are three primary types of companies: (1)international firms; (2)multinational firms;and (3)transnational firms.The key factor that distinguishes one from another is
A)the firm's financial capacity to take risks.
B)the willingness and ability to embrace diversity and cultural differences.
C)the firm's orientation toward and strategy for global markets and marketing.
D)the relative position of the product or service in terms of its life cycle.
E)the relative size of the firm both in financial terms and in production capacity.

Question

Quizplus · Accepted Answer

The key factor that distinguishes one type of company from another in the global marketplace is the firm's orientation toward and strategy for global markets and marketing. International firms focus on exporting products and services to foreign markets, while multinational firms have operations in multiple countries and may adapt their products to local markets. Transnational firms have a global perspective and strategy, with operations and products that are standardized across markets while also adapting to local needs. Financial capacity, willingness to embrace diversity and cultural differences, product life cycle, and firm size may all be important considerations in global business, but they are not the primary factors that distinguish these three types of companies.

In Terms of the Global Marketplace,there Are Three Primary Types