Market segments refer to
A)the relatively heterogeneous groups of prospective buyers that result from the market segmentation process.
B)all buyers of a product or service who have previously purchased a particular firm's products or services and who intend to repeat that purchase sometime in the future.
C)the smallest number of buyers that have similar needs but do not react similarly in a buying situation.
D)the relatively homogenous groups of prospective buyers that result from the market segmentation process.
E)all potential buyers of a product or service who intend to purchase a firm's products or services but who have not yet done so.

Question

Quizplus · Accepted Answer

Market segments refer to the relatively homogenous groups of prospective buyers that result from the market segmentation process. These groups are typically identified based on shared characteristics such as demographics, psychographics, or behavior patterns, and are used to tailor marketing strategies and offerings to better meet the specific needs and preferences of each segment.

Market Segments Refer to