The primary focus of Zappos' market segmentation strategy is to sell
A)a wide selection of shoes,clothes,accessories,and housewares to people who will buy them online.
B)a wide selection of leather shoes and boots to retailers.
C)all types of shoes,accessories,and clothing to department stores.
D)Spanish novelties and accessories to organizations.
E)shoes in its own retail stores.

Question

Quizplus · Accepted Answer

Zappos' market segmentation strategy is focused on selling a wide variety of merchandise, including shoes, clothes, accessories, and housewares to customers who prefer to shop online. This is supported by their extensive online platform and customer service model which specializes in ensuring customer satisfaction and loyalty.

The Primary Focus of Zappos' Market Segmentation Strategy Is to Sell