Because of the time,cost,and confidentiality problems of test markets,consumer packaged goods firms often turn to __________,a technique that replicates a full-scale test market to a limited degree.
A)partial rollouts
B)screening and evaluation
C)virtual reality testing
D)time-to-market measures
E)simulated test markets

Question

Quizplus · Accepted Answer

Simulated test markets are a cost-effective alternative to full-scale test markets, as they replicate them to a limited degree. This technique allows consumer packaged goods firms to gather valuable information on consumer behavior and preferences without investing in expensive and time-consuming test markets.

Because of the Time,cost,and Confidentiality Problems of Test Markets,consumer Packaged