Which of the following statements about test marketing is most accurate?
A)Test marketing is especially important for new services.
B)Expensive consumer products must be test marketed in extremely upscale shopping malls to guarantee accurate results.
C)Test marketing is better suited to relatively inexpensive new consumer goods than for new services.
D)Test marketing is especially important for new,expensive industrial products.
E)Standard test markets are the least expensive and fastest type.

Question

Quizplus · Accepted Answer

Test marketing is typically more suited for new consumer goods rather than services, as it allows the company to gauge consumer response and make necessary adjustments before a full-scale launch. Expensive or industrial products may also benefit from test marketing, but there is no indication that they are especially important. Additionally, the location of test markets can vary and may not necessarily be limited to upscale malls. Finally, standard test markets may be the most commonly used, but they are not necessarily the least expensive or fastest.

Which of the Following Statements About Test Marketing Is Most