LG Electronics Inc.has entered into an agreement with Google to offer selected smartphone models that use a multitouch interface rather than buttons to make calls with Google's Android operating system.This is an example of which type of innovation?
A)continuous innovation.
B)discontinuous innovation.
C)disruptive innovation.
D)dynamically continuous innovation.
E)evolutionary innovation.

Question

Quizplus · Accepted Answer

This is an example of a dynamically continuous innovation as it involves a significant change to the user interface (from buttons to multitouch) while still using the same operating system (Android). It is not a disruptive innovation as it does not create a new market, nor is it a continuous innovation as it is not simply an incremental improvement to an existing product. It is also not an evolutionary innovation as it involves a significant change to the product rather than just gradual improvements.