A product that disrupts consumers' normal routines but does not require totally new learning is a
A)continuous innovation.
B)dynamically continuous innovation.
C)discontinuous innovation.
D)progressive innovation.
E)disruptive innovation.

Question

Quizplus · Accepted Answer

A dynamically continuous innovation disrupts consumers' normal routines, but only requires a moderate amount of learning or adjustment to use. It may enhance or improve a current product or service, but does not require consumers to drastically change their behavior or habits. Examples could include a new and improved version of a smartphone, or a redesigned car model with added features.

A Product That Disrupts Consumers' Normal Routines but Does Not