Fresh-cut flowers that only used to be available from florists can now be purchased at neighborhood supermarkets.This is an example of __________.
A)dysfunctional competition
B)mixed-line merchandising
C)multi-product marketing
D)intertype competition
E)dual distribution

Question

Quizplus · Accepted Answer

Intertype competition occurs when retailers of different types, such as supermarkets and florists, sell similar products, like fresh-cut flowers, competing for the same customers.

Fresh-Cut Flowers That Only Used to Be Available from Florists