Intertype competition refers to competition between
A)very similar types of retail outlets that results from a single-product/single-line merchandising policy.
B)retailers when the items they sell are virtually indistinguishable from one another.
C)national and generic brands that are sold side-by-side in a retail outlet.
D)retailers located in separate quadrants of the retail positioning matrix.
E)very dissimilar types of retail outlets that results from a scrambled merchandising policy.

Question

Quizplus · Accepted Answer

Intertype competition occurs when retailers of different types (e.g., supermarkets and department stores) compete by offering similar products, often due to a scrambled merchandising policy.

Intertype Competition Refers to Competition Between