On comparing its performance with that of other companies with superior track records,the managers at Vega Incorporated learn that bad after-sales services have caused them to lose their competitive edge.This information is ultimately relayed to the sales department.Going by Lewin's change model,Vega Incorporated is using the _____ technique of unfreezing.
A) evaluating
B) intervening
C) strategic planning
D) benchmarking
E) changing

Question

Quizplus · Accepted Answer

Benchmarking involves comparing one's business processes and performance metrics to industry bests and best practices from other companies, which is what Vega Incorporated is doing by comparing its performance with companies with superior track records.

On Comparing Its Performance with That of Other Companies with Superior