_____ is a strategy that entails forging long-term partnerships with customers.
A) Commitment selling
B) Relationship marketing
C) Transactional marketing
D) Market engineering
E) Organization-customer synergy

Question

Quizplus · Accepted Answer

Relationship marketing is a strategy that focuses on building and maintaining long-term relationships with customers through trust and mutual benefit. It involves continuous communication, personalized interaction, and offering value-added services. This approach recognizes that customer retention and loyalty are more valuable than one-time transactions, and seeks to create a win-win situation for both the customer and the company.

_____ Is a Strategy That Entails Forging Long-Term Partnerships with Customers