Shoppers at an Ingles supermarket can request Smart Partner cards.Before their purchases are rung up at the checkout,customers give the cards to the checkout person who swipes the cards.Then a percentage of the amount of money each shopper spent is given to a school the customer has chosen.The more money customers spend,the larger the donation to local educational institutions.By instituting the Smart Partner program to help local schools,Ingles has shown a _____ orientation.
A) societal marketing
B) supplier
C) sales
D) production
E) philanthropic

Question

Quizplus · Accepted Answer

The Smart Partner program is designed to benefit local schools, which fits under the societal marketing orientation that focuses on not only satisfying customer needs but also benefiting society as a whole.

Shoppers at an Ingles Supermarket Can Request Smart Partner Cards