You are in charge of the marketing program at Cedarstream,a manufacturer of recreational vehicles,and have been asked to create a company that acts in compliance with the marketing concept and has a market orientation.As your first action,you will most likely:
A) reorganize the company and make marketing the most important department
B) hire new salespeople to find new customers for Cedarstream vehicles
C) expand the advertising budget so that potential customers will be more aware of Cedarstream's products
D) create cross-functional entrepreneurial teams to overcome the difficulty of getting people from different functional areas to work together in developing new products.
E) hire a new product development manager and establish a marketing research department

Question

Quizplus · Accepted Answer

Creating cross-functional entrepreneurial teams aligns with the marketing concept and market orientation by fostering collaboration across departments to better understand and meet customer needs through innovative product development.

You Are in Charge of the Marketing Program at Cedarstream,a