Fujifilm Computer Products has improved the efficiency and productivity of its plant,which manufactures printing technology.For the new fiscal year,the company projects a production increase of 25 percent,and has instructed its sales force to aggressively distribute and promote the product.The CEO is sure that the market will absorb more product if the sales force is determined and assertive.Fujifilm appears to have a _____ orientation.
A) marketing
B) production
C) sales
D) customer
E) marketplace

Question

Quizplus · Accepted Answer

Fujifilm's focus on instructing its sales force to aggressively distribute and promote the product indicates a sales orientation.

Fujifilm Computer Products Has Improved the Efficiency and Productivity of Its