All of the following factors directly influence consumers' level of involvement in the purchase process EXCEPT:
A) consumer level of education
B) previous experience with the product
C) interest in the product category
D) social visibility of the purchased item
E) perceived risk of negative consequences as a result of the purchase

Question

Quizplus · Accepted Answer

Consumer level of education does not directly influence the level of involvement in the purchase process, whereas previous experience, interest, social visibility, and perceived risk are direct factors affecting involvement.

All of the Following Factors Directly Influence Consumers' Level of Involvement