Ruby is a student and has spent $150 on a pair of Oakley Pro-M sunglasses for her boyfriend Hudson.When she gets home with the sunglasses,she experienced a high level of anxiety about whether she has made the right purchase decision.Ruby experienced:
A) selective retention
B) temporal distortion
C) perceptual disharmony
D) cognitive dissonance
E) self-actualization involvement

Question

Quizplus · Accepted Answer

Ruby's anxiety about whether she made the right purchase decision is a classic example of cognitive dissonance, which refers to the mental discomfort experienced by a person who holds two or more contradictory beliefs or values, or experiences conflict between their behavior and their beliefs or values. In this case, Ruby may be experiencing cognitive dissonance because she spent a significant amount of money on the sunglasses and is questioning whether they were worth the price.

Ruby Is a Student and Has Spent $150 on a Pair