When Ford Motor Company launched an online effort to market its F-Series trucks,it created a database,which could be used for one-to-one marketing.One potential problem with the use of this database is:
A) whether customers perceive it as an invasion of privacy
B) if the database is used to generate focus groups
C) whether media alternatives are eliminated from promotional campaigns
D) how marketing researchers conduct experimental research
E) the lack of adequate personal information on customers

Question

Quizplus · Accepted Answer

The potential problem with using the database for one-to-one marketing is that customers may perceive it as an invasion of privacy. This can lead to negative attitudes towards the brand and potential loss of customers.

When Ford Motor Company Launched an Online Effort to Market