With multisegment targeting,a company could benefit from all of the following EXCEPT:
A) greater sales volume
B) greater product design and management cost
C) higher profits
D) larger market share
E) economies of scale in manufacturing

Question

Quizplus · Accepted Answer

Creating and supporting different marketing mixes requires more company resources than just designing one mix,which is not a benefit.

With Multisegment Targeting,a Company Could Benefit from All of the Following