Which of the following statements explains the success of Internet marketing research?
A) It allows for faster and better decision making through more rapid access to business intelligence.
B) It slashes labor- and time-intensive research activities and associated costs.
C) Its use makes it much easier to conduct follow-up studies.
D) It improves the ability to respond quickly to customer needs and market shifts.
E) All of the above statements explain the success of Internet marketing research.
Correct Answer:
Verified
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