After Mystery on Demand bookstore received the results of a survey that measured readers' intentions to purchase a newly discovered Agatha Christie mystery as soon as it was released,the store owner worried that many readers may have overstated their intentions and would not actually buy.The owner was concerned about the potential for what kind of sampling error?
A) nonresponse
B) frame
C) random
D) measurement
E) none of the above

Question

Quizplus · Accepted Answer

The concern of the store owner about the potential for readers overstating their intentions to buy the Agatha Christie mystery indicates a measurement error. This type of error occurs when there are inaccuracies in the way data is collected, such as when participants respond in a way that is different from their true intentions or when the survey questions are too vague or misleading.

After Mystery on Demand Bookstore Received the Results of a Survey