A private academy for children with learning disabilities has noticed a steadily declining enrollment in spite of the addition of several scholarships.Before conducting any marketing research to explain the decline in enrollment,the school's staff will need to:
A) determine who will be most likely to respond to their survey
B) select a market sample from everyone in the population
C) define the problem to be researched
D) develop a survey to find out exactly what's wrong
E) enumerate the decision factors

Question

Quizplus · Accepted Answer

Before conducting any marketing research, it is important to clearly define the problem that needs to be researched. In this case, the problem is the declining enrollment despite the addition of scholarships. Once the problem is clearly defined, the school's staff can then proceed to develop a research plan to address the issue. Without proper problem definition, the research plan could be directionless and ineffective in addressing the problem.

A Private Academy for Children with Learning Disabilities Has Noticed