The first step in the marketing research process is to:
A) specify the sampling plan
B) collect the data
C) analyze the marketplace
D) plan the research design
E) define the marketing problem to be studied

Question

Quizplus · Accepted Answer

Defining the marketing problem to be studied is the first step in the marketing research process. It involves identifying the problem, stating the research objectives, and determining the scope of the research. Only after the problem is clearly defined can the research design be planned, the data collected, the marketplace analyzed, and the sampling plan specified.

The First Step in the Marketing Research Process Is To