Java Jacket is a company that designs and prints ads on the paper jackets that go around hot coffee cups sold in coffee shops.To find clients to advertise on the coffee cup jackets,the company sent a representative to companies like Warner Brothers,eBay.com,and The Wall Street Journal to tell them how their ads on coffee cup jackets would give them inexpensive exposure to a large number of potential customers.Java Jacket's activities can best be described as:
A) mass communication
B) implicit communication
C) personal selling
D) public relations
E) telemarketing

Question

Quizplus · Accepted Answer

Java Jacket is utilizing personal selling by sending a representative to pitch their advertising services to potential clients in person.

Java Jacket Is a Company That Designs and Prints Ads