The marketing function that evaluates public attitudes,identifies areas within the organization that are of public interest,and executes a program of action to gain public understanding is:
A) public relations
B) advertising
C) implicit communications
D) personal selling
E) sales promotion

Question

Quizplus · Accepted Answer

This is a description of how public relations is used in marketing.

The Marketing Function That Evaluates Public Attitudes,identifies Areas Within the Organization