Many consumers,especially when faced with an uncertain purchase decision,think that a high price:
A) is a signal of quality
B) is an indication that consumers are being ripped off
C) will always lead to major price discounts to wholesalers and retailers that distribute it
D) is a sign of the company's overall market share
E) is because the brand was slipping into the decline stage of the product life cycle but has had a sudden resurgence of growth

Question

Quizplus · Accepted Answer

Many consumers associate a high price with higher quality as they believe that companies would charge more for better quality products. This is known as price-quality inference.

Many Consumers,especially When Faced with an Uncertain Purchase Decision,think That