When pricing is used as part of a promotion strategy,it:
A) can be effectively used in trade promotions
B) cannot be used as a public relations tool
C) must be accompanied by personal selling
D) eliminates problems associated with the service characteristic of homogeneity
E) makes the establishment of a price to quality relationship unnecessary

Question

Quizplus · Accepted Answer

Pricing can be effectively used in trade promotions as a strategy to encourage retailers or wholesalers to stock up on a particular product or increase their sales of it. This can include offering discounts, rebates, or other price-related incentives.

When Pricing Is Used as Part of a Promotion Strategy,it