Hudson's Bay Company Has Canada's Largest Reward Program-HBC Rewards,which Enables

Hudson's Bay Company has Canada's largest reward program-HBC Rewards,which enables members to earn points at the Hudson's Bay family of stores,including The Bay,Zellers,Home Outfitters,and hbc.com.Consumers can redeem points for over 600 rewards in the HBC Rewards catalogue,including travel,leisure and entertainment items,Air Miles reward miles,or Bay and Zellers gift certificates.Which of the following provides the most likely reason why Hudson's Bay Company implemented this reward program?

A) to reduce problems associated with cultural diversity
B) to make sure the 80/20 principle is not influencing its activities
C) to retain loyal customers
D) to create cognitive dissonance
E) to lessen the importance of customer service