_____ uses independent and dependent variables to predict the likelihood that some occurrence,such as a response or purchase,will take place.
A) Customer manipulation
B) Predictive modeling
C) Data mining
D) Lifetime value analysis
E) Causal research

Question

Quizplus · Accepted Answer

Predictive modeling uses independent and dependent variables to create a model that can predict the likelihood of a certain occurrence, such as a customer response or purchase.

_____ Uses Independent and Dependent Variables to Predict the Likelihood