A company that has a(n)_____ customizes its product offerings based on data generated through interaction between the customer and the company.
A) ethnocentric perspective
B) demand-based focus
C) sales orientation
D) supply-based focus
E) customer-centric focus

Question

Quizplus · Accepted Answer

A company with a customer-centric focus prioritizes the customer's needs and preferences over other factors. Customizing product offerings based on data generated through customer-company interaction is a key aspect of a customer-centric approach.

A Company That Has A(n)_____ Customizes Its Product Offerings Based