To initiate the CRM cycle,a company must first:
A) establish marketing objectives
B) decide on a segmentation strategy
C) establish customer relationships within the organization
D) determine the level of interaction customers have with the organization
E) acquire and capture customer data for product categories

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The Answer of To initiate the CRM cycle,a company must first:
A) establish marketing objectives
B) decide on a segmentation strategy
C) establish customer relationships within the organization
D) determine the level of interaction customers have with the organization
E) acquire and capture customer data for product categories

To Initiate the CRM Cycle,a Company Must First