According to PCN analysis,firms intending to provide a value offering that focuses on customization should be positioned more toward the consumer's process domain.

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According to PCN analysis, firms providing value in customization should focus on the consumer's process domain, as customization involves tailoring the process of service delivery to meet the unique needs and preferences of individual customers. Therefore, firms should position themselves to be able to offer customization within the process domain to deliver value to customers.

According to PCN Analysis,firms Intending to Provide a Value Offering