When marketing,engineering,and operations simultaneously develop a product,this approach is known as _______ _________.
A)Sequential process
B)Traditional approach
C)Concurrent engineering
D)Both a and b
E)None of the above

Question

Quizplus · Accepted Answer

Concurrent engineering is an approach where different departments (marketing, engineering, operations) work together simultaneously to develop a product, with the goal of reducing time to market, improving product quality, and lowering product costs. This approach is efficient and helps in reducing product development time.

When Marketing,engineering,and Operations Simultaneously Develop a Product,this Approach Is Known