The market-pull view of new product innovation is to:
A)"Pull" the products into the market as fast as possible
B)Develop products that the company can sell
C)Market whatever the company makes best
D)Make new products appealing through packaging

Question

Quizplus · Accepted Answer

The market-pull view of new product innovation is about developing products that meet the needs and desires of the market. It involves identifying a gap or opportunity in the market, and creating a product that satisfies that need. This approach is focused on understanding the customer and ensuring that the product meets their needs, instead of simply pushing a product based on the company's capabilities or preferences.

The Market-Pull View of New Product Innovation Is To