The MyMMs example in the chapter is NOT a good illustration of:
A) Premiumization: selling a traditional product for more money
B) Services innovation: figuring out how to sell a product as a service
C) Personalization: customizing a mass product for individual consumers
D) Disruptive technology: inventing an entirely new printing technology

Question

Quizplus · Accepted Answer

The MyMMs example illustrates premiumization by selling a traditional product (M&Ms) for more money when customized, services innovation through the customization service, and personalization by allowing consumers to customize M&Ms. However, it does not involve inventing an entirely new printing technology, which would be considered disruptive technology. The customization process uses existing technologies to print on the candies, rather than creating a new technology that disrupts the market.

The MyMMs Example in the Chapter Is NOT a Good