Which data collection technique has the major advantage of enabling you to ask probing questions or see the reactions of the respondents to your venture concept reality check questions?
A) Mail surveys
B) Telephone interviews
C) Personal interviews
D) Online surveys

Question

Quizplus · Accepted Answer

Personal interviews have the major advantage of enabling you to ask probing questions and see the reactions of the respondents to your venture concept reality check questions. In personal interviews, you can directly interact with the respondents and observe their reactions, which can provide valuable insights into their thoughts and perceptions. On the other hand, mail surveys, telephone interviews, and online surveys may not offer the same level of interaction and may limit your ability to ask follow-up questions or observe nonverbal cues.

Which Data Collection Technique Has the Major Advantage of Enabling