When carrying out your venture concept reality check, where is the best place to engage your customers?
A) In the place where customers use the product
B) On a nearby street
C) Both places
D) Neither place

Question

Quizplus · Accepted Answer

The best place to engage customers in a venture concept reality check is where they would use the product. This will allow you to observe their behavior and get direct feedback on the product's effectiveness and user experience. It is more effective than conducting surveys or interviews on the street, which may not accurately capture the customers' actual usage and preferences.

When Carrying Out Your Venture Concept Reality Check, Where Is