Which of the following is NOT a key element of 'blue ocean' strategy developed by Kim and Mauborgne?
A) creating or finding uncontested market space by seeking opportunities based on customer needs, and what competitors currently do
B) making the competition irrelevant by offering new and different products that cross industry boundaries
C) creating and capturing new demand
D) pursuing differentiation and low cost simultaneously

Question

Quizplus · Accepted Answer

The 'blue ocean' strategy focuses on creating uncontested market space and making competition irrelevant, but it does not emphasize seeking opportunities based on what competitors currently do. Instead, it focuses on innovation and differentiation.

Which of the Following Is NOT a Key Element of 'Blue