A focus strategy can be achieved by competing on the basis of:
A)broad product line,customer or geographic segmentation,focused functional capability
B)narrow product line,customer or geographic segmentation,focused functional capability,keeping costs down
C)narrow product line,customer or geographic segmentation,focused production capability
D)small profit margin,customer or geographic segmentation,focused functional capability

Question

Quizplus · Accepted Answer

A focus strategy involves targeting a narrow segment of the market, and this can be achieved by having a narrow product line, targeting specific customers or geographic regions, and having a focused functional capability. Keeping costs down is also important in a focused strategy, as it allows the business to compete effectively with larger, more diversified competitors while still maintaining profitability. Focused production capability may also be important, but it is not explicitly mentioned in any of the answer choices. A small profit margin is not necessarily a desirable aspect of a focus strategy; instead, a focus strategy typically aims to achieve higher profit margins by offering products and services that are highly differentiated and valued by the target segment of the market.

A Focus Strategy Can Be Achieved by Competing on the Basis