In assessing market receptiveness, executives should determine that the new technology:
A) is not being used by any other company in the industry.
B) has an immediate and valuable application in the short run.
C) alters the rules of competition in the industry.
D) is commonplace in the industry.
E) offers a strategic advantage because not every company uses it.

Question

Quizplus · Accepted Answer

In assessing market receptiveness, executives need to make two determinations: • In the short run, the new technology should have an immediate, valuable application. • In the long run, the technology must be able to satisfy a market need or needs.

In Assessing Market Receptiveness, Executives Should Determine That the New