Characteristics of the sender that influence the effectiveness of a communication are called
A) channel factors.
B) sender factors.
C) source factors.
D) audience factors.

Question

Quizplus · Accepted Answer

The characteristics of the sender that influence the effectiveness of a communication are called source factors. These include the sender's perceived credibility, expertise, and attractiveness, as well as their level of trustworthiness and likeability. These factors can greatly impact how a message is received and interpreted by the audience. Channel factors refer to the method or medium used to transmit the message, while audience factors refer to the characteristics of the listener or receiver.

Characteristics of the Sender That Influence the Effectiveness of a Communication