Building a positive and consistent brand image requires that an organization integrate its marketing and communication efforts so that all communication from that organization represents the organization as a whole. This is known as:
A) competitive advantage.
B) integrated marketing communication.
C) differentiation.
D) strategic communications.

Question

Quizplus · Accepted Answer

Integrated marketing communication is the process of coordinating all communication and marketing efforts to create a consistent brand image. This involves using various communication channels, such as advertising, public relations, social media, and sales promotions, in a strategic and cohesive manner. By doing so, organizations can better align their messaging and ensure that all communication efforts collectively represent their brand identity.

Building a Positive and Consistent Brand Image Requires That an Organization