Burnett defines this as "a name, term, sign, symbol, design, or a combination of these that is intended to identify the goods and services of one seller or group of sellers and differentiate them from those of competitors."
A) Brand
B) Logo
C) Swoosh
D) Marketing strategy

Question

Quizplus · Accepted Answer

The definition given clearly matches the characteristics of a brand. A logo and swoosh are components of a brand, but do not fully encompass the overall concept. Marketing strategy is a broader term that encompasses various tactics used to promote a brand or product.

Burnett Defines This as "A Name, Term, Sign, Symbol, Design